There are many little tricks you can utilize to give your site a boost in the search engines. One thing you can do to help your SEO strategy is to properly use image ALT tags on all of the graphics and photos on your web pages.
The ALT tag contains a description of the graphic. You can enter any information you want, but it makes sense to add text relevant to the graphic. After all, the purpose of the ALT tag is to provide your site visitors with a text description when your images don’t load. That way they know the purpose behind the little red X that should have been an image.
It doesn’t happen often, but it is fairly common for your images not to load on occasion. It may have something to do with your server being down, you may have messed up the code, or it might be due to the type of browser your visitor is using. Sometimes data gets dropped and images just don’t load, but display the standard red X instead.
That is one reason using ALT tags is important for your web site. That way everyone can understand what your page is saying even if the graphics are missing. Without ALT tags, your site visitors would have no idea what your site is about. What’s even better is that using ALT tags have SEO benefits as well.
By adding text to your images, you are able to add more keywords to your web pages which can help you rank better in the search engines. When you enter a sentence or two into the tag to describe your graphic, be sure to include your keyword phrases in a natural way so it acts as relevant content on your page.
The ALT tags provide a way for you to add more keyword phrases to your web pages without resorting to keyword stuffing or making your site look spammy. Because they are not part of your page content, the extra keywords don’t work against you. That’s why using these image tags should be an important part of your SEO strategy.
Another reason using image ALT tags is great for SEO is because it makes your images come up in image search results for those terms. So when web surfers search Google images or another image search site, your website has a chance of getting additional exposure it might not otherwise get to take advantage of.
Using image ALT tags can actually work in your favor to bring you more free search engine traffic because of your placement in image search engines and also because you have more keywords on your website. If your images are interesting or compelling, a web surfer may just click on it to see what your website is about. Without image tags, your images may not even show up in the search results.
Therefore by using effective image ALT tags you will be able to increase your overall SEO, you will be growing your online presence and you will be directly driving more traffic to your website as well. Whenever you use an image, always include an ALT tag as a necessary component to your SEO strategy.
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