Search engine optimisation is a massive subject and is made up of two separate strategies, on page optimisation and off page optimisation. Off page optimisation is all about building links to the pages of your site and can be difficult and frustrating, however knowing what makes a good link can be the difference between success and failure.
Let me go through the 4 main things you need to be looking for when acquiring links and to start with were going to look at Google PageRank. Many of you will already know that Google’s PageRank is made up of many factors but in broad terms it stands for the quality of a web page or even a site. When acquiring links we should look to do so from pages that are liked by Google and therefore have the highest PageRank possible.
Page Rank is only the first thing to worry about, the next is slightly trickier and that is relevance. Try and stay away from getting links to your site that hold no relevance, instead look for links within the niche you are in, look for link partners in similar niches and write articles that talk about your industry. Links from non relevant sites look a little spammy and may even damage your site.
A really important aspect of link building is understanding that Google now want to see editorial links, however many webmasters do not fully understand what this means. An editorial link is usually given to link worthy content within a news article or post. Editorial links appear within the content and not in the sidebar or footer, Google likes these sort of links and they will seriously help you rank higher.
An absolute must when it comes to link building is ensuring you use the correct anchor text. If you are trying to rank for a particular keyword then you should try and use it as well as other variations within the link text. Getting the right links has never been easy but using these pointers will separate you from the rest of the crowd.
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