Most of the web based retailers make themselves baffled with search engines always varying their algorithms. Nevertheless, there are basic practices that have not changed through out the existence of the search engines. However, you can apply these steps to enhance your placement in the search engine results:

* Take your time, don’t be too quick to adjust your domain names. Most search engines have an aging delay for indexing a new domain – it can take up to 6 months in order for your keyword phrases to begin showing in the searches.

* Build your domain for your potential clients, not for the search engine bots. Always take in to consideration what impression your website leaves with your users – you will be able to build a better web page that the search engine crawlers will index.

* Do KEYWORD RESEARCH extensively. Everything else you do revolves around the keywords you select, so it’s essential you choose the best keyword phrases. WordTracker.com and KeywordDiscovery.com are two keyword tools that indicate to you what keywords individuals are searching for and suggest keywords you can take advantage of.

* Build and categorize your web page architecture and navigation buttons based on your keyword research. Your homepage must be designed for the basic keyword phrases Your inner pages ought to be optimized for the certain phrases. If available, use keyword phrases as your page names.

* Build your pages to be bot friendly. Search engines send out crawlers to collect information about your URL so they better see how to rank it.

Design your links by utilizing HTML, not JavaScript Spiders don’t know how to follow JavaScript and won’t be able to read your data.

Do not utilize Flash when creating your web pages – there’s absolutely nothing for the spiders to collect. If the search engine bots can’t access your website, they can not categorize your URL.

Make sure your URL is HTML, not a image of a text document. Your site may look like copy. But if you have a text image, all the spiders will view is a blank website.

* Use anchor text on your internal text links. With the text links on your web page, use the keyword term that best describes the page URL you’re choosing to go to.

Don’t be attached to any one keyword. Design your web pages for all the relevant keyword phrases. If you can get good ranking for a a couple of the keywords, they are going to tally up to a lot more than just one keyword that you think is the big money phrase.

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