Have you mastered getting your law firm’s website to the top of Google for your targeted keywords? If so, the time has come to explore new law firm SEO techniques.

It is important to keep in mind that getting your firm’s main site to the top of the search engine results pages for your targeted keywords is just a start.

Once you have your firm’s main site ranked, you should consider implementing a practice-area specific microsite.

This law firm SEO technique, known as “micro-siteing”, involves building several more specific websites that help promote your firm.

The microsite law firm seo strategy, can work very well to grow your firm’s web footprint. By having multiple microsites, you will quickly see results for your firm.

One important thing to remember when building practice specific sites is that they should vary from one to another and from your main site. If the content and structural components of your microsites are too similar, the search engines will discount these sites as duplications of each other.

These practice-specific sites need to be able demonstrate value on their own. For example, if your main site just covers some basics on personal injury law, your personal injury law micro-site should delve much deeper into the subject. In general, when using this law firm seo technique, you need to make sure that you are thinking about the same conversion aspects as you would on your main site (i.e. contact form, whitepapers, and calls to action).

After your practice-specific site is up and running, you will gain exposure to more potential clients on the web. Your website footprint will grow and your firm will rank for more keywords of even more spots for the same keyword.

While this gives you a basic overview of the strategy, you might have many more questions about building a practice specific site. For example, you might be wondering why you can’t just add the new content to your existing site? Or whether this is considered a bad practice by the search engines?

For additional information on these questions, please check out our law firm SEO blog. The final analysis on practice specific microsites is that they are a great law firm search engine optimization technique to expand your law firm’s presence on the web.