The secret world of search engine optimization continues to baffle many that have retained the services of a professional SEO firm. You wouldn’t pay for a product if you didn’t know what it did, why do so many pay for the services of SEOs without any clue as to what they are actually doing? The answer is, the marketing of secrets.

Attorneys are one of the brightest groups people that are still looking for that “magic bullet” SEO strategy, technique, or company. They have been willing to invest big dollars in the various SEO mega corps. to get their websites to the top of the search engine results page. Most of the time, these efforts have been a waste.

Search engine optimization for your law firm should not be mysterious at all. What it comes down to is some technical know-how, effort, time, and even some skill. Even SEO-savvy lawyers are learning that it’s more about having time to perform the strategies than anything else.

Truthfully, there are some aspects of SEO that can be easily handled by the lawyers themselves. On the other hand, there are many strategies that are just too time consuming to be effectively and efficiently performed by lawyers. Let’s face it, a lawyer’s professional time is worth a lot. Usually more than the time of a law firm seo consultant.

Deciding whether to outsource or not really comes down to a matter of time and money. Even if you know what to do, is it worth your time to execute these activities? Or, are these activities more economically completed by someone else? Many times, the hourly cost of hiring a law firm SEO is far-less than your own billable professional time.

The essential questions to answer before deciding to outsource are CAN you do it yourself and CAN you do it yourself with less cost than you can hire someone else to do it? These are questions that only you can answer based on what you know about SEO, the value of your time, and the cost of outsourcing.

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