Article marketing is as old as marketing itself. And that is old. Eve was a great fruit marketer. Nevertheless article marketing has been given a breath of fresh air with the internet, because it is now much simpler and cheaper to write a marketing article and get it to your clients. If you have an online business and haven not started using this marketing technique, you might want to read this article.
So how does it work? It is as simple as writing an article on a subject that relates strongly with a product, service or idea you want to promote. This is the key part; it has to be relevant in order to elicit high quality response from your readers. Let us illustrate this with an example. Imagine a client is desperately looking for a way to fight her last minute humongous spot on her wedding day.
Fortunately you sell a great cream that magically destroys these specific spots. You have cleverly guessed that many poor women will have to face this tragedy so you wrote an article on, what to do if your face is full of spots on your wedding day and you want them to disappear. As you probably guessed when your traumatized client searched for a solution to her problem online she inserted the words spots, urgent, wedding day and disappear. Your article came at the top of all search engines, that part is probably not going to happen, but it is an illustration. She reads your article and realizes that the solution of all her problems is in your wonderful orange peel cream.
The bloodline of article marketing are links. If you do not have links on your article you are losing a lot of traffic to your website, which for businesses means losing potential sales. This is how it works: Your client searches for a subject, problem or interest online. Your article was well written, with the right percentage of keywords, correct length and positioned in the best article databases, so it got noticed by the search engines and eventually the client. Once the client reads your article, he likes it; it was a good one remember. He, of course, wants to know more so he clicks on the source box, a section at the bottom of your article where you are allowed to include links, and presto, you have a new visitor.
Once you have grabbed your readers attention half the battle is won. If the reader likes what he reads he will want to know more about your product or service. If he wants to read more he might just hit on your link and either visit your site or the site of the company you are promoting.
This is done to avoid articles becoming link graveyards and to stop them being overly promotional. Needless to say, these measures do not work all that well.
The power of this method is that once your potential client visits your site after clicking on your article link he is highly targeted customer. He is interested in what you offer and liked you, or your business, enough to visit your site.
Outsourcing article marketing is a good idea if you are serious about article marketing. The reason is time and quality. Unless you are a writer at heart it is difficult to write 1000 words a day, which is what two articles generally involve. However, if you are willing to spend some cash there are thousands of writers, and people that call themselves writers that would be very happy to write them for you.
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