Help – How Can I Promote My Website?
With billions of websites, how do I promote my website to help people find me? This is the question I hear most often from professionals and small b...
With billions of websites, how do I promote my website to help people find me? This is the question I hear most often from professionals and small business owners. It is a very important question. More than 85% of people looking for a business use internet search. Being found should be a top priority for every business.
The vast majority of people who say, “I need to know how to promote my website” think they already know how. Most of them actually do not know how to promote a site. And the question should actually be more specific. The correct question is: How do I promote my website in order to rank in the top ten results on the search engines?
Consider that 97% of those who conduct the 61 billion searches performed every month will not click beyond page one. Now that search results include live social search results as well, ranking in the top ten for a keyword is the goal.
How Do I Promote My Website?
You need a marketing plan that integrates all of the most effective promotional tactics. You might be able to write the plan, but you also might do better to hire a consultant. You can manage it yourself, hire a marketing firm to do everything for you, or work with experts who will provide what you need. You will also need to find a balance between what you can do and what you cannot afford the time to do. Your plan will need to bring together the right tactics and use them in just the right way to reach your market. The way I promote my website will be different from the way you promote your website, especially in details.
Promote My Website with the Right Methods
Here are the methods I use to promote my website and that I believe will serve you well in promoting yours.
- Do not build your own website. Hire a professional.
- Keyword Research
- Site SEO
- PPC ads on search engines
- Effective social media campaign, to build interest and to build incoming links to your site
- A well-conceived blog (with links to your site)
- Links across pages of your site
- Develop content for your site regularly
- Article marketing strategy
- Media relations campaign and regular press releases
- Submit the site to search engines, directories and indexes
- Take full advantage of local search
- Use landing pages
- Develop a strategy for developing leads
- Invest in a lead management system of some kind
- Create lead bait – write or create free items that people will sign up to receive.
These are the methods you need to “promote my website.” If you can weave these together in the right proportions, you will have a good site promotion plan and you will begin driving quality traffic to your site. When you ask me, “How do I promote my website?” this is the best outline I can provide.
If you own a small business or professional and want more information about , see the short video, “How Can Drive 25,000 – 50,000 New Prospects to Your Web Site Every Month – For Free.”